Come to Florida, and find yourself in the land of unique opportunities…..so reads an advertisement that found its way into my in box. The ad is featured in Nursing Spectrum, and while I realize that they must run advertisements (however inane) to support the publication, and they don’t really care what the ads say as long as they don’t feature child porn or headless nurses–nevertheless, I have to wonder why intelligence is so frequently absent from advertising.
The PR spin wizards who created this tribute to the state of Florida must truly believe that nurses are just a bunch of dim-witted cretins with a single digit IQ. The ad makes it sound that Florida is indeed, paradise found, and a haven for nurses seeking refuge from the mean, cruel world. Which of course, begs the question–if Florida is such a fabulous place to work, then why is there such an acute shortage of nurses in that state? And no, it’s not solely because of the geezer population filling beds to capacity with bed sores, heart attacks, and arthritis.
Florida is also one of the prime destinations for travelers, and yet, most are not tempted to remain and go on staff. They travel in and out, and back and forth, but are apparently not interested in working permanently in such a glorious place as Florida.
Granted, the state isn’t that bad, and has pluses and minuses like anywhere else. It also depends on where in Florida you live, as the geographic regions vary dramatically as far as politics, type of people, etc. But overall, I hardly find it a great place for nurses. And one thing that the ad never mentions is salary. Dig through all of the glitz and double talk, and there is not one mention of pay. Why not? Well Florida is one of the lowest paying states, as far as nursing goes. The pay is not in line with the cost of living, and it really is awful.
The ad is from the Florida Hospital Association (that should already arouse suspicion, that you can’t believe a word of it), and begins with the following:
A fabulous place to live. Florida has more theme parks, entertainment and cultural centers, resorts, sports venues and tourist destinations than any other area in the country. It boasts more than 7,500 lakes and rivers, everglades, rich, deep forests in the north and gorgeous beaches all along its 1,100 miles of coastline. In fact, no part of Florida is more than 60 miles from its famous beaches. All of this, along with a subtropical climate of mild winters and quite warm summers, makes Florida the premiere attraction state in the US.
Yes, there are many interesting things to see in Florida, and I do love the beaches there. But what exactly do they mean by “cultural centers?” Is that referring to culture, such as museums, opera, theater, art galleries, book stores, etc? Or do they simply mean “Florida is the home of Epcot?”
And I love their newspeak, and the cute way they define the climate in Florida. A land of “mild winters and quite warm summers.” What is a “quite warm summer?” Is that like a summer that is warm but not hot? Warm like a piece of toast right from the toaster?
This is PR ninny speak at its best, and in fact, sounds a lot like realtor speak, when they describe a house as having “newer carpet,” or a “charming” kitchen. Translation; the carpet needs to be replaced and the kitchen hasn’t been renovated since 1860. But getting back to the climate, I guess they couldn’t say anything that might tarnish the perfect image they are portraying. Florida has horrendously hot and steamy summers. They are unbearable for the most part, unless you like being steamed alive, and last from about April thru October. Summer nights are hot and sticky, and filled with mosquitoes galore. And on the subject of bugs, I notice that’s not mentioned anywhere in the ad; that any nurse with with even the slightest phobia of insects should stay clear of here. Unless one truly loves to play with 2-3 inch flying cockroaches (affectionately named palmettos).
They also neglected to mention that hurricane season lasts for 5 months, and yes, Florida is the state most likely to be hit by storms. Florida is blessed with two coastlines opposite each other, so if a storm missed the Atlantic coast, chances are, it will hit the Gulf coast. Or both, as has happened in the past.
Here’s another precious line…”makes Florida the premiere attraction state in the US.” Really? By whose statistics? And what is a “premiere attraction state?” More roller coasters than any other state? More jumbo swimming pools? More pictures of Mickey Mouse?
Where do PR people learn to talk like this? And do they think that anyone believes them, or that a nurse is going to come and work in Florida because she can get to meet Donald Duck?
Right to Work
As in most nonsensical ads that try to sell snake oil, they usually begin by trying to sell you on the location rather the job. I’ve seen countless ads for nurses that show people climbing mountains, prancing through forests, sitting at cafes and giggling, or watching sunsets. Nothing about healthcare, or even images of people who look like they might work in a hospital, as though the ad wants to make you believe that if you do come and work at hospital X, most of your time will be spent sky diving and flirting with gorgeous men.
In this ad, the photos along the side look like an ad for the Florida Tourist Bureau. There’s a picture of someone playing golf, the space center, a sunset, a sailboat–like anyone trying to survive on the salaries they pay is going to be able to afford a boat! There’s no indication from the photos, that this has anything to do with nursing.
But in the second section, comes their feeble attempt to show that Florida really is a worker’s paradise. It’s hysterical and pathetic at the same time, and again, how stupid do they think that nurses are?
A great place to make a living. Florida, with a workforce of more than 8 million people, is a right-to-work state. And Florida has no personal state income tax. Best of all, you’ll work with some of the nation’s premier healthcare organizations, with state-of-the-art advances in medical care, and a focus on healthy and productive work environments for RNs. In fact, Florida leads the Southeast with 17 Magnet-designated hospitals!
The most important factor here is right-to-work, and this ad highlights this facet about Florida as though it is a plus. Do any of the PR spinners even know what right-to-work is? The Florida Hospital Association certainly does, and I have to say, it really does take major cajones to try to pawn it off as being beneficial to nurses.
Right-to-work sound so nice, so working man, so Bruce Springsteen. It even sounds Marxist, as it conjures up pictures of workers marchers with their fists raised. Does right to work mean that everyone living in a state has the inalienable right to a job, and that one will be provided because of this law? Well, far from it. Right-to-work is merely a damaging piece of legislation that is heavily supported by industry, with the sole purpose of preventing and/or weakening labor unions.
What it says is that it prohibits trade unions from making membership or payment of dues or “fees” a condition of employment. Mandatory union membership is really necessary to offset the power of big business in a market economy. If employees are not required to join the union, then it severely weakens the union, which is precisely what employers want. The Right to Work laws give some employees a free ride, by enjoying the benefits of unionization where they work without paying the costs associated with maintaining their employment rights and benefits.
So is the Florida Hospital Association that brain dead as to tout right to work as a benefit in being employed in Florida? Apparently so, but then again, they can’t figure out why nurses aren’t flocking to their facilities.
Since the 1940s, 22 states (and Guam) have enacted Right to Work laws. They are: Alabama, Arizona, Arkansas, Florida, Georgia, Idaho, Iowa, Kansas, Louisiana, Mississippi, Nebraska, Nevada, North Carolina, North Dakota, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, and Wyoming. It is interesting that half of these states are in the south, where salaries are lower than elsewhere. True, cost of living is lower, but these states also don’t seem to do well in other areas. In 2001, for example, schools in the southern states ranked lowest:
In fact, it might do well to look at how the rest of the states that formed the old Confederacy did in the report. None of those 11 states finished in the top 25. The highest was Virginia, ranked No. 27. Then came Texas at 35, Florida at 38, North Carolina at 40, Arkansas at 42 and then Nos. 45 through 49 were Tennessee, Alabama, Georgia, South Carolina and Louisiana, respectively.
Salaries also tend to be lower in right-to-work states. An analysis which looked at the effect of right to work on wages reported the following:
To determine the effect of right-to-work laws on wages we estimate log wage equations using the Bureau of Labor Statistic’s current population survey-outgoing rotation group (CPS-ORG) data for 2000. The sample consists of 152,576 prime age workers, ages 18-64, who earn wages or salaries. Average hourly wages for the sample were $15.54, and median hourly wages were $12.25. Median wages for workers living in right-to-work states were $11.45, while wages for those living in non-RTW states were $13.00, indicating that wages were 11.9% lower in RTW states.
Many of the right-work-states also do poorly as far as healthcare. As of June 2007, Texas had more than 30% of its adults under age 65 without health insurance in 2004 to 2005. The Commonwealth Fund reported that Hawaii, Iowa, New Hampshire, Vermont and Maine had the best healthcare systems (all non-RTW states), while Oklahoma, Mississippi, Texas, Arkansas and Nevada as the worst (all of them are RTW states).
So while just being a RTW state doesn’t mean that the place is a mess, a certain pattern does emerge. These states certainly don’t shine, for the most part, in providing basic services for their residents. Conversely, many of them often advertise as being “friendly to business,” when they try to attract industry to their states. In other words, you won’t have to deal with pesky unions, and you have leeway in how badly you can treat your employees.
There is an interesting rundown from the Center for Policy Alternatives on how Right-to-Work laws only serve to make life more miserable for employees. Here are a few highlights:
Right-to-Work laws inhibit the right to organize.
Right-to-Work laws do not guarantee any rights. Right-to-Work statutes prohibit employers and unions from voluntarily negotiating a union security agreement. A union security agreement requires employees who benefit from the union’s representation to pay dues that cover the costs of union negotiations, contract administration, and other union-provided job services.
Right-to-Work laws decrease wages for everyone.
Because workers’ organizing rights are diminished in states with Right-to-Work laws, an average worker earns about $7,131 a year less than workers in free bargaining states ($30,656 versus $37,787).1 Across the nation, union members earn $9,308 a year more than nonunion members ($41,652 versus $32,344).2 Clearly these laws only provide a right to work for less.
Right-to-Work states have more poverty, higher infant mortality rates and poorer schools (as I’ve already touched upon).
Right-to-Work states have a poverty rate of 13.5 percent, compared with 12.2 percent in free bargaining states. The infant mortality rate is 7.94 percent higher and the uninsured population rate is 15 percent higher on average in Right-to-Work states. And Right-to-Work states spend on average $1,680 less per pupil in elementary and secondary school. The lack of spending results in lower teacher salaries and student test scores—average teacher salaries are $6,943 lower and composite ACT scores are 3.55 percent lower in Right-to-Work states.
And yet, the Florida Hospital Association is highlighting and showcasing this as a plus. Come work in Florida, where you will never be protected by a union, where you will be paid less, where your kids can attend substandard schools, and where healthcare is worse. Come to the land where the employer sits upon the throne and you will be treated as peon and tossed to the dogs if you dare complain.
Salary
Finally, this goofy adds highlights all the wonderful “perks” that are offered by many members of the Florida Hospital Association, but never once do they mention competitive pay. Or anything about salary. The ad does give vague terms like “Defined Clinical Ladder” and “Flexible Scheduling.” But what do those terms really mean? Does it mean that you get a raise of 5 cents an hour (generous by Florida standards) when you move from step 1 to step 2? How long does it take to move up? Does flexi scheduling mean that you get to choose between working Christmas or New Year’s–provided no one beat you to it?
The cost of living in Florida has risen considerably, and car insurance, homeowners insurance, property tax, and sales tax in Florida are quite high. Even if there is no state income tax, these things offset the advantage. Real estate has gone through the roof, and food is quite expensive as well. Plus, with all the recent hurricanes, you are lucky if you can even get insurance on a new home, especially if it is close to the coast. The salaries have not risen in Florida to match the rising cost of living.
But none of these things matter, according to the Florida Hospital Association. Florida gives you the right-to-work, the right to a poor salary and poor treatment.
Getting ready to pack your bags?