Yeah, being a medical writer and avid networker, I do get on a lot of mailing lists. For a while, my name somehow got on PR phone lists, but I politely curtailed that immediately. No, I do not want to be called to hear about Dr. DooDoo’s latest talk on do-it-yourself face transplants.
I don’t mind getting press releases. Some are quite applicable to my work, some are just very interesting, while others are mediocre/trash and can be remedied by the delete key. Into the bucket with other spam.
But every so often, along comes an offering that I can’t resist. This is a classic spam, a push for the milk industry, disguised as public health/mother’s day article on preventing osteoporosis. To their credit, at least they admit its a shill for the milk industry.
TOPIC: Mom’s Important Role When it Comes to Bone Health
May is National Osteoporosis Awareness and Prevention Month
(notice, the attempt at putting mom together with bone health, to make it all nice and cozy, warm and fuzzy–yes, a glass of milk does all that)
GUEST: Registered Dietitian and Best-Selling Author Carolyn O’Neil
Osteoporosis affects 44 million Americans; and while women are much more likely to develop osteoporosis, men and children can also be at risk. However, osteoporosis is treatable and beatable, but it is important to take care of your bones by eating calcium and vitamin D-rich foods from an early age. In fact, a person’s genetically determined peak bone mass is reached sometime between late adolescence and the early 20s.
(What they fail to mention up here is that osteoporosis is entirely preventable, and in fact, seems to be a disease of industrialized countries. And the most important source of Vitamin D is sunlight, not vitamin D rich foods, which are quite scarce. Unless of course, we are talking about vitamin D enriched milk! Yay, another plug.)
May is National Osteoporosis Awareness and Prevention Month and a great time to talk about ways we can all build strong bones. A Gift from Mothers to Daughters is the theme of this year’s Osteoporosis Awareness and Prevention Month, which is attempting to break the cycle of generations of women suffering from this debilitating bone disease that affects 1 in 2 women over age 50. (Again, note, it makes it sound like osteoporosis is an inevitable disease and according to these stats, half of all women above the age of 50, who reside on Planet Earth, are suffering from it. They carefully neglect that it is nearly non-existent in many parts of the world, and I find the stats of 1 in 2 women a little bit high even for industrialized nations. I think that they keep extending the parameters of bone density, so that women who have a normal but on the low side bone density are now considered to have osteoporosis or pre-osteoporosis. Better to sell more drugs that way. And milk!)
Registered dietitian, best-selling author and mom Carolyn O’Neil is available for interviews to discuss five steps to optimize bone health and help prevent osteoporosis: (do you think I would ever use this woman as an “expert” to quote from in any story that I wrote?)
-Role-model good nutrition for your children – Several studies have found that mothers who drink milk are more likely to have daughters who drink milk, and research suggests that milk-drinking teens have stronger bones compared to their peers who drink little or no milk. (Now this is very carefully worded. What peers are they comparing them to–girls who drink a lot of soda instead? Soda has been linked to the development of decreased bone mass, so yeah, someone who drinks more milk than soda will probably have stronger bones. Ditto for eating a diet high in sugar. And what do they actually mean by “stronger bones?” Its such an ambiguous term. But do these stronger bones seen in milk drinkers translate into lower rates of osteoporosis? What about the milk pushing moms? How are their bones doing? I realize that this is just a press release, but the wording and lack of info really grates on the intellect.)
-Engage in regular weight-bearing exercise – Get the entire family moving together with weight training, walking, hiking, jogging, climbing stairs, tennis or dancing. (yes, very good. Exercise is needed, but notice, no mention of making sure to get outdoors to get some sunshine)
-Drink your milk – (the second plug for milk. Can we be more obvious that this is just an infomercial for moo juice and nothing more?) Decades of research have shown that milk helps improve bone density. Milk drinkers are more likely to have strong bones and less likely to break a bone – and that’s particularly true for life-long milk drinkers, as you need a steady supply of calcium early in life to reach peak bone density. (I would love to see the references for their “decades of research” since there hasn’t been one study that showed that drinking milk helped prevent osteoporosis. Not one, and not even studies sponsored by the milk industry. Being less likely to break a bone is not the same thing as avoiding osteoporosis, and I love how they try to mingle the two together. Gotta love PR dweebs flush with industry money)
-Avoid smoking and excessive alcohol – Smoking and alcohol abuse are risk factors for the diseases.
-Talk to your healthcare provider about bone health – Osteoporosis is a major health threat for 44 million Americans and can strike at any age. People cannot feel their bones getting weaker and may not know they have osteoporosis until they break a bone. Have a bone density test.
What this pathetic diatribe also fails to mention is that the highest rates of osteoporosis are found in countries with the highest intake of dairy products. Now isn’t that a strange finding, one which they also fail to mention. The US drinks more cow’s milk than almost any other country, and we have one of the highest–if not the highest–rates of osteoporosis in the world. But according to this article, drinking milk is necessary to prevent osteoporosis, so therefore, we should have one of the lowest rates in the world.
What is wrong with this picture?
They also fail to mention that about 75-80% of the world’s adults are lactose intolerant. Which means that they lack an enzyme to digest milk sugar.This is not a disorder, but on the contrary, a normal state of being. The enzyme begins to disappear by about age 8 because guess what–milk is baby food and adults were not meant to be drinking it. The body stops producing lactase because it is no longer needed.
Drinking milk if you’re lactose intolerant can cause substantial digestive woes, but hey, diarrhea is a-okay with these guys.
At least they added this in, although how much more obvious can it get that this is just advertising for the dairy industry and not information based on face:
Interview Source: Milk Processor Education Program