Think before Pink, or better yet, don’t waste money buying stuff you don’t want or need because it has the pink touch to it. I know, I am so politically incorrect to be so negative about breast cancer awareness month, but the whole concept of these “awareness” months is also rather distasteful. Like breast cancer should be ignored the rest of the year.

The pink campaign, as this video says, began with good intentions, but it has mushroomed into a mega marketing campaign, with many unscrupulous companies selling pink products to “raise awareness,” and do not donate any money to breast cancer causes. In other words, they’re cashing in on an illness and trying to increase their profit margin for the month of October by “pinkifying” their inventory.

Cool. Thanks but no thanks. I refuse to buy anything pink in October.